How big is the cross at a given distance?

The cross size scales linearly with distance. With a 90° lens angle on a 12 mm module, 1 m distance gives a cross with roughly 2 m line length per axis. At 2 m distance this doubles to about 4 m per axis. With narrower angles (e.g. 35°) the cross is correspondingly smaller: 0.62 m at 1 m distance. Note: as distance grows the cross gets not only larger but also wider in line width (beam divergence). For especially sharp crosses at a known distance, the focus is adjusted on the module (brass ring at the front).